Google Medic Update: What the August 2018 Core Update Really Was
Separate confirmed facts from SEO industry observations about Google’s August 2018 Medic Update, then use an evidence-led process to diagnose a sustained decline.
by Jack Lee
SEO
Latest research, trends, and practical guides from SEOWithJack.
Image SEO: Alt Text, Context and File Choices
Learn how to choose helpful images, write alt text by purpose, make files discoverable, and serve a suitable size on each screen.
by Jack Lee
Title Tags for SEO: How to Write a Clear Page Title
Learn what the HTML title does, how to write a distinct page title, why Google may show a different title link, and how to check titles across a site.
by Jack Lee
Google Site Diversity Change: What the Two-Result Tendency Really Means
Learn what Google confirmed about its June 2019 Site Diversity Change, why two results is not a hard cap, and how to diagnose lost listings without confusing diversity, canonicalization or cannibalization.
by Jack Lee
Google BERT: What It Changed in Search and What SEO Can Actually Do
Learn how Google uses BERT to understand word combinations, context and intent, what changed from 2018 to today, and how to improve content without chasing a BERT score.
by Jack Lee
Core Web Vitals and Page Speed: What to Check First
Understand LCP, INP and CLS, read real-user versus lab data, and choose a sensible order for checking page experience.
by Jack Lee
JavaScript SEO: Understanding Rendering and Access
Learn how Google processes JavaScript pages and check whether important content, links and index signals survive rendering.
by Jack Lee
Structured Data for SEO: What It Does and How to Check It
Understand what structured data describes, choose markup that fits the page, and check live results with Google tools.
by Jack Lee