In development

SEO Tools: turn data into useful next steps.

Choose the right tools, understand their limits and build a research-to-reporting workflow you can repeat.

LevelBeginner → practical application

Research spreadsheet, crawl checklist and analytics toolkit — SEO Tools SEOWithJack

Proposed outline. Fees, dates, duration and teaching format will be confirmed before enrolment opens.

What you’ll be able to do

Choose a useful tool for the question at hand.
Organise keyword and competitor research.
Turn crawl findings into a verified issue list.
Read search and analytics reports without mixing their metrics.
Build a simple spreadsheet or reporting dashboard.
Use AI and workflow tools with clear verification steps.

Who this course is for

Beginners who feel overwhelmed by SEO dashboards.
Marketers and website owners managing recurring checks.
Practitioners who want clearer research, reporting and handovers.

Who it is not for

Anyone expecting shared accounts, software licences or unlimited tool access.
Advanced developers looking for custom APIs or automation engineering.
Anyone who wants to publish AI output without checking it.

Course curriculum

Expand each module to explore the planned lessons.

Build a sensible tool stack

Match tools to decisions and budgets
Understand estimates, limits and data sources
Choose free tools before adding paid subscriptions

Search & competitor research

Keyword and competitor workflows in Ahrefs or Semrush
Search-result checks and Google Trends
Clean and group findings in a spreadsheet

Crawling & page checks

Screaming Frog: crawl scope and useful exports
PageSpeed Insights and performance evidence
Verify an issue before recommending a fix

Measurement & tracking

Search Console: queries, pages and indexing
GA4 and GTM: measurement planning and testing
Separate traffic, enquiries and qualified outcomes

Content, AI & supporting tools

Content briefs and AI-assisted research with source checks
WordPress SEO helpers and image-optimisation workflows
Document repeatable tasks and safe automation boundaries

Reporting that leads to action

Google Sheets and Looker Studio workflows
Combine findings without claiming perfect attribution
Build a concise report with an owner and next step

Tools we plan to work with

Google Search Console
GA4 & Google Tag Manager
Ahrefs / Semrush
Screaming Frog
PageSpeed Insights
Google Trends
Google Sheets
Looker Studio
WordPress SEO plugins
AI & workflow assistants

Examples, not a required shopping list. Tool choices may change; paid subscriptions are separate.

Your practical project

Build a research-to-reporting toolkit.

Use an authorised website or permitted example data. Gather evidence, check it and turn it into a short report someone can act on.

What you’ll put together

A research sheet with sources and limitations.
A verified issue log with priorities.
A simple dashboard or report with next actions.

Templates & checklists

Planned resources to support the exercises—not downloadable yet.

Tool selection & budget worksheet

Research and source-validation sheet

Audit evidence & priority log

Reporting brief & recurring-task checklist

What you’ll need

A laptop, browser and basic spreadsheet familiarity.
Your own accounts where needed; no shared credentials.
Permission for private data, site crawls and tracking changes.

Learn with Jack

Jack Lee

SEO & GEO consultant · Website developer

I’m Jack Lee, a Malaysia-based independent practitioner behind SEOWithJack. My work connects search strategy, content websites, website development and ongoing improvements.

Explore my published guides and project work to see the areas behind these course outlines.

Before you join

Is this only about SEO software?

No. It also covers analytics, spreadsheets, reporting, WordPress helpers, AI assistants and tools that support practical digital work.

Do I need to buy Ahrefs and Semrush?

Do not buy subscriptions just to register interest. Required access, demonstrations and free alternatives will be confirmed before enrolment.

How is this different from the SEO course?

SEO focuses on strategy and the whole optimisation process. SEO Tools focuses on operating tools, checking their data and building repeatable workflows.

Will AI tools do the work for me?

They can assist with research and organisation. You still need to verify sources, protect private data and review recommendations before acting.

When does the course start, and how much is it?

The course is in development. Dates, fees, duration, format and teaching language are not confirmed yet. Register interest on WhatsApp to discuss what you need.

Does registering interest reserve a paid place?

No. It only starts a conversation with Jack. There is no payment or enrolment through this page.

SEO Tools · In development

Interested in this course?

Tell Jack your current level and what you want to learn. This is an expression of interest, not a paid booking.