In development. Dates, fees, duration, and format will be confirmed before enrolment opens.
What you will learn
- Choose a useful tool for the question at hand.
- Organise keyword and competitor research.
- Turn crawl findings into a verified issue list.
- Read search and analytics reports without mixing their metrics.
- Build a simple spreadsheet or reporting dashboard.
- Use AI and workflow tools with clear verification steps.
Who this course is for
- Beginners who feel overwhelmed by SEO dashboards.
- Marketers and website owners managing recurring checks.
- Practitioners who want clearer research, reporting, and handovers.
Outside this course
- Anyone expecting shared accounts, software licences, or unlimited tool access.
- Advanced developers looking for custom APIs or automation engineering.
- Anyone who wants to publish AI output without checking it.
Course outline
1. Build a sensible tool stack
- Match tools to decisions and budgets
- Understand estimates, limits, and data sources
- Choose free tools before adding paid subscriptions
2. Search & competitor research
- Keyword and competitor workflows in Ahrefs or Semrush
- Search-result checks and Google Trends
- Clean and group findings in a spreadsheet
3. Crawling & page checks
- Screaming Frog: crawl scope and useful exports
- PageSpeed Insights and performance evidence
- Verify an issue before recommending a fix
4. Measurement & tracking
- Search Console: queries, pages, and indexing
- GA4 and GTM: measurement planning and testing
- Separate traffic, enquiries, and qualified outcomes
5. Content, AI & supporting tools
- Content briefs and AI-assisted research with source checks
- WordPress SEO helpers and image-optimisation workflows
- Document repeatable tasks and safe automation boundaries
6. Reporting that leads to action
- Google Sheets and Looker Studio workflows
- Combine findings without claiming perfect attribution
- Build a concise report with an owner and next step
Build a research-to-reporting toolkit.
Use an authorised website or permitted example data. Gather evidence, check it, and turn it into a short report someone can act on.
- A research sheet with sources and limitations.
- A verified issue log with priorities.
- A simple dashboard or report with next actions.
Templates and resources
- Tool selection & budget worksheet
- Research and source-validation sheet
- Audit evidence & priority log
- Reporting brief & recurring-task checklist
Before you start
- A laptop, browser, and basic spreadsheet familiarity.
- Your own accounts where needed; no shared credentials.
- Permission for private data, site crawls, and tracking changes.
Tools
- Google Search Console
- GA4 & Google Tag Manager
- Ahrefs / Semrush
- Screaming Frog
- PageSpeed Insights
- Google Trends
- Google Sheets
- Looker Studio
- WordPress SEO plugins
- AI & workflow assistants
Frequently asked questions
Is this only about SEO software?
No. It also covers analytics, spreadsheets, reporting, WordPress helpers, AI assistants, and tools that support practical digital work.
Do I need to buy Ahrefs and Semrush?
Do not buy subscriptions just to register interest. Required access, demonstrations, and free alternatives will be confirmed before enrolment.
How is this different from the SEO course?
SEO focuses on strategy and the whole optimisation process. SEO Tools focuses on operating tools, checking their data, and building repeatable workflows.
Will AI tools do the work for me?
They can assist with research and organisation. You still need to verify sources, protect private data, and review recommendations before acting.
When does the course start, and how much is it?
The course is in development. Dates, fees, duration, format, and teaching language are not confirmed yet. Register your interest to discuss what you need.
Does registering interest reserve a paid place?
No. It only starts a conversation with Jack. There is no payment or enrolment through this page.