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SEO Case Studies

Work on migration, multilingual search, content architecture, and technical quality.

WordPress-to-Static Migration Without Losing Search Structure

Technical SEO

The migration was planned around search continuity first. Existing URLs and SEO settings stayed intact while the rendering layer moved to static HTML, CSS, and JavaScript.

  • Preserved all 27 migrated article URLs and their original English metadata.
  • Transferred canonicals, robots rules, social metadata, and structured data.
  • Removed external WordPress asset dependencies from the static output.
  • Kept required legacy category and archive routes available during the transition.

A Three-Language SEO Architecture for Every Page and Article

International SEO

The language system reused the existing static structure while localizing navigation, page content, articles, internal links, search, and technical SEO signals.

  • Established English as the primary site with Malay and Simplified Chinese sections.
  • Created 54 localized article routes from 27 original blog posts.
  • Added language-specific canonicals, metadata, structured data, and search indexes.
  • Connected equivalent pages through reciprocal hreflang and an x-default version.

Consolidating a Blog Into Clear Topic Hubs Without Breaking URLs

Content SEO

The information architecture made the site focus easier to understand while preserving the value of the existing content library and its established URLs.

  • Organized the blog around four clear subject areas.
  • Kept the topics inside one focused learning navigation system.
  • Connected the homepage, menus, archives, related posts, and article routes.
  • Retained migrated content and useful legacy routes during the transition.

Automated Checks for Links, Assets, Metadata, Localization, and Menus

Technical SEO QA

A repeatable build verification step caught structural and SEO regressions before release, making the static migration easier to maintain.

  • Checked every generated HTML document and its internal asset references.
  • Flagged missing targets, dead hash links, template residue, and CMS dependencies.
  • Validated canonical, robots, social metadata, structured data, and language state.
  • Tested navigation structure and content completeness before release.

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