In development. Dates, fees, duration, and format will be confirmed before enrolment opens.
What you will learn
- Map customer searches to the right pages.
- Write clearer titles, headings, and content briefs.
- Check crawlability, indexing, and basic site health.
- Connect related pages with useful internal links.
- Assess backlink relevance and local-search basics.
- Measure progress and prioritise the next actions.
Who this course is for
- Business owners improving their own website.
- Marketers and content writers who need an SEO foundation.
- Beginners who want a connected workflow, not isolated tips.
Outside this course
- Anyone looking for guaranteed rankings or instant traffic.
- Advanced SEOs seeking enterprise crawling or specialist local SEO training.
- Anyone who wants a done-for-you SEO service instead of learning.
Course outline
1. How search works
- Crawling, indexing, and ranking
- Business goals and useful SEO metrics
- A baseline review of your practice website
2. Keyword research & search intent
- Customer questions and keyword discovery
- Reading search results and matching intent
- Building a keyword-to-page map
3. On-page SEO
- Titles, descriptions, and heading structure
- Image context, alt text, and page clarity
- Improving one page against a practical checklist
4. Content & internal linking
- Useful content briefs and topic coverage
- Connecting related pages and learning hubs
- Deciding what to update, merge, or keep
5. Technical foundations
- Indexing checks in Search Console
- Robots, canonicals, redirects, and sitemaps
- Mobile experience and performance checks
6. Backlinks & local search basics
- Relevance, editorial links, and link risk
- Business information and local landing pages
- An introduction to Google Business Profile
7. AI search & measurement
- Clear answers, sources, and AI-assisted research
- Search Console and GA4: different questions, different data
- Reporting without promising rankings or AI citations
8. Build your action plan
- Separate evidence from assumptions
- Prioritise fixes by impact and effort
- Create a 90-day plan with a review schedule
Create an SEO plan for one real website.
Use your own site or an agreed practice site. Start with a baseline, improve one page, and organise the next steps.
- A keyword-to-page map and one content brief.
- One reviewed page with an on-page checklist.
- A prioritised SEO backlog and a 90-day plan.
Templates and resources
- Keyword & page-mapping sheet
- On-page SEO checklist
- Content brief & internal-link planner
- SEO priority & reporting template
Before you start
- A laptop, browser, and internet connection.
- Basic familiarity with browsing websites; coding is not required.
- A practice website; owner permission for any edits or private analytics access.
Frequently asked questions
Can I start with no SEO experience?
Yes. The outline starts with how search works, then builds towards practical checks and a website action plan.
Is Local SEO a separate course?
Not for now. This course introduces local-search basics. Detailed local SEO training is outside the current standalone course list.
Do I need a WordPress website?
No. The core SEO workflow applies across website platforms. Implementing changes still depends on the platform and your access.
Will the course guarantee first-page rankings?
No. The goal is better decisions and practical implementation, not guaranteed rankings, traffic, or AI-search visibility.
When does the course start, and how much is it?
The course is in development. Dates, fees, duration, format, and teaching language are not confirmed yet. Register your interest to discuss what you need.
Does registering interest reserve a paid place?
No. It only starts a conversation with Jack. There is no payment or enrolment through this page.