In development

SEO: build a plan you can put to work.

Learn the foundations, improve a real website and turn findings into a prioritised SEO plan.

LevelBeginner → practical application

Keyword planning notes and search-page exercises for the SEO course — SEO SEOWithJack

Proposed outline. Fees, dates, duration and teaching format will be confirmed before enrolment opens.

What you’ll be able to do

Map customer searches to the right pages.
Write clearer titles, headings and content briefs.
Check crawlability, indexing and basic site health.
Connect related pages with useful internal links.
Assess backlink relevance and local-search basics.
Measure progress and prioritise the next actions.

Who this course is for

Business owners improving their own website.
Marketers and content writers who need an SEO foundation.
Beginners who want a connected workflow, not isolated tips.

Who it is not for

Anyone looking for guaranteed rankings or instant traffic.
Advanced SEOs seeking enterprise crawling or specialist local SEO training.
Anyone who wants a done-for-you SEO service instead of learning.

Course curriculum

Expand each module to explore the planned lessons.

How search works

Crawling, indexing and ranking
Business goals and useful SEO metrics
A baseline review of your practice website

Keyword research & search intent

Customer questions and keyword discovery
Reading search results and matching intent
Building a keyword-to-page map

On-page SEO

Titles, descriptions and heading structure
Image context, alt text and page clarity
Improving one page against a practical checklist

Content & internal linking

Useful content briefs and topic coverage
Connecting related pages and learning hubs
Deciding what to update, merge or keep

Technical foundations

Indexing checks in Search Console
Robots, canonicals, redirects and sitemaps
Mobile experience and performance checks

Backlinks & local search basics

Relevance, editorial links and link risk
Business information and local landing pages
An introduction to Google Business Profile

AI search & measurement

Clear answers, sources and AI-assisted research
Search Console and GA4: different questions, different data
Reporting without promising rankings or AI citations

Build your action plan

Separate evidence from assumptions
Prioritise fixes by impact and effort
Create a 90-day plan with a review schedule

Your practical project

Create an SEO plan for one real website.

Use your own site or an agreed practice site. Start with a baseline, improve one page and organise the next steps.

What you’ll put together

A keyword-to-page map and one content brief.
One reviewed page with an on-page checklist.
A prioritised SEO backlog and a 90-day plan.

Templates & checklists

Planned resources to support the exercises—not downloadable yet.

Keyword & page-mapping sheet

On-page SEO checklist

Content brief & internal-link planner

SEO priority & reporting template

What you’ll need

A laptop, browser and internet connection.
Basic familiarity with browsing websites; coding is not required.
A practice website; owner permission for any edits or private analytics access.

Learn with Jack

Jack Lee

SEO & GEO consultant · Website developer

I’m Jack Lee, a Malaysia-based independent practitioner behind SEOWithJack. My work connects search strategy, content websites, website development and ongoing improvements.

Explore my published guides and project work to see the areas behind these course outlines.

Before you join

Can I start with no SEO experience?

Yes. The outline starts with how search works, then builds towards practical checks and a website action plan.

Is Local SEO a separate course?

Not for now. This course introduces local-search basics. Detailed local SEO training is outside the current standalone course list.

Do I need a WordPress website?

No. The core SEO workflow applies across website platforms. Implementing changes still depends on the platform and your access.

Will the course guarantee first-page rankings?

No. The goal is better decisions and practical implementation, not guaranteed rankings, traffic or AI-search visibility.

When does the course start, and how much is it?

The course is in development. Dates, fees, duration, format and teaching language are not confirmed yet. Register interest on WhatsApp to discuss what you need.

Does registering interest reserve a paid place?

No. It only starts a conversation with Jack. There is no payment or enrolment through this page.

SEO · In development

Interested in this course?

Tell Jack your current level and what you want to learn. This is an expression of interest, not a paid booking.