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Website Case Study

Shubanread

An owned digital reading platform for discovering Chinese classics, English originals, guided reading paths, and personal reading progress.

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Shubanread Chinese and English digital reading platform homepage
Project TypeOwned Project
IndustryDigital Publishing & Reading
Jack's RoleProduct strategy, interface, development & ongoing operation
Websiteshubanread.com
StatusLive
01 · Project Introduction

The project at a glance.

Shubanread is an independently operated digital product built to make long-form reading easier to discover, organize, and continue across a growing multilingual library.

Industry
Digital Publishing & Reading
Jack's Role
Product strategy, interface, development & ongoing operation
Shubanread website homepage preview
02 · Design Direction

A visual system built for clarity.

The design direction balances brand character, readable content, and a responsive structure that can grow with the project.

Clear Hierarchy

A focused content order helps visitors understand the offer and find the next useful step.

Responsive System

Layouts retain their rhythm and readability across desktop, tablet, and mobile.

Search-Ready Structure

Clear sections and useful page paths support discovery, maintenance, and future content.

03 · Homepage Highlights

Key moments from the homepage.

Three views show how the page moves from first impression to useful detail and a clear next step.

Shubanread First Impression
01First Impression
Shubanread Content Structure
02Content Structure
Shubanread Next-Step Experience
03Next-Step Experience
04 · Service Items

What the project included.

The scope was shaped around the project’s actual content, interface, and delivery needs.

Work Areas
Product StrategyWeb DevelopmentContent Architecture
05 · Complete Homepage

Explore the complete homepage.

Shubanread website homepage preview
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