Search Marketing Work

SEO Portfolio & Case Studies

Practical SEO work focused on preserving search value, improving structure, and building maintainable growth systems.

Selected SEO Work

Practical SEO Work, Clearly Explained

The problem, the work completed, and the system delivered.

Technical SEO

# URL Preservation# Rank Math Migration

WordPress-to-Static Migration Without Losing Search Structure

Preserved all 27 migrated article URLs and original English metadata.
Transferred canonical, robots, Open Graph, Twitter, and JSON-LD settings.
Removed external WordPress asset dependencies from the static output.
Kept legacy category and archive routes available where needed.

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International SEO

# Hreflang# Localized Search

A Three-Language SEO Architecture for Every Page and Article

Established English as the primary site with Malay and Simplified Chinese sections.
Created 54 localized article routes from 27 original Blog Posts.
Added language-specific canonicals, metadata, structured data, and search indexes.
Connected every equivalent page through en, ms, zh-CN, and x-default hreflang.

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The language system reuses the existing static structure while localizing navigation, page content, articles, internal links, search, and technical SEO signals.

Content SEO

# Topic Clusters# Internal Linking

Consolidating a Blog Into Clear Topic Hubs Without Breaking URLs

Organized the Blog under SEO, Web Development, AI & Automation, and Digital Assets.
Kept the four topic areas inside one main Blog navigation item.
Connected homepage, Mega Menu, archives, related posts, and article routes.
Retained migrated content and legacy category routes during the transition.

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The new information architecture makes the subject focus easier to understand while preserving the value of the existing content library and its URLs.

Technical SEO QA

# SEO QA# Static Build

Automated Checks for Links, Assets, Metadata, Localization, and Menus

Checks every generated HTML document and its internal asset references.
Flags missing targets, dead hash links, template residue, and WordPress dependencies.
Validates canonical, robots, social metadata, JSON-LD, hreflang, and language state.
Tests Mega Menu structure and localized article completeness before release.

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A repeatable build verification step catches structural and SEO regressions before they reach production, making the static migration easier to maintain.